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{"id":1261,"date":"2025-04-04T13:11:38","date_gmt":"2025-04-04T13:11:38","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=1261"},"modified":"2025-11-06T14:25:45","modified_gmt":"2025-11-06T14:25:45","slug":"the-gold-rush-for-incrementality-and-where-you-should-be-looking","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/the-gold-rush-for-incrementality-and-where-you-should-be-looking\/","title":{"rendered":"The Gold Rush for Incrementality – And Where You Should Be Looking"},"content":{"rendered":"
The hunt for incrementality is on<\/strong>, and it\u2019s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers are armed with data, metrics, and an ever-growing need to meet their KPIs. Everyone\u2019s racing to find the extra sales, clicks, and conversions that move the needle<\/strong> – but finding it? That\u2019s like panning for gold in a river full of people with the same idea.<\/p>\n
So, how do you strike it rich in this crowded, chaotic landscape? Maybe it\u2019s time to stop searching the same old spots and look somewhere new.<\/strong><\/p>\n
What is Incrementality?<\/strong><\/h2>\n
Incrementality refers to the measurable lift or additional value generated<\/strong> from an advertising channel or tactic that goes beyond what would have happened naturally or through existing touchpoints. In other words, it\u2019s the extra sales, clicks, or conversions that your brand can attribute directly to a campaign<\/strong> \u2013 over and above what would have happened without that campaign.<\/p>\n
As traditional advertising channels like search and social media continue to become more saturated and crowded<\/strong>, advertisers are finding it more expensive and inefficient with each passing year. Cost-per-clicks are climbing, audience attention is fragmented, and every campaign seems to be fighting for a piece of the same pie. The need for incrementality, i.e. finding true, untapped value that provides measurable returns, is now more pronounced than ever.<\/strong><\/p>\n
Internet Browsers: An (Incremental) Goldmine<\/strong><\/h2>\n
Let\u2019s take a closer look at internet browsers\u2014specifically, the start pages<\/strong>. These represent one of the most untapped and high-intent areas for advertisers to reach users.<\/p>\n
Why? When users open their browsers, they\u2019re entering with a focused, task-driven mindset.<\/strong> They haven\u2019t yet drowned in the noise of social media or clicked through the barrage of search results. This is a prime moment to capture their attention before they dive into their browsing experience. Start pages offer a fresh, unobstructed opportunity to engage users.<\/strong><\/p>\n
Browser start pages are curated to ensure they are free from inappropriate and offensive content<\/strong>. This makes them a reliable space for brand advertisements, helping you maintain a positive image and connect with audiences in a safe and respectable manner.<\/strong><\/p>\n
Additionally, start pages offer 100% viewability.<\/strong> Every time a user opens their browser, they are guaranteed to see the start page, ensuring that your ad receives maximum exposure.<\/p>\n