{"id":1458,"date":"2025-10-29T13:56:04","date_gmt":"2025-10-29T13:56:04","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=1458"},"modified":"2025-11-06T14:22:51","modified_gmt":"2025-11-06T14:22:51","slug":"what-is-bfcm-and-how-brands-can-outsmart-not-outspend-the-competition","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/what-is-bfcm-and-how-brands-can-outsmart-not-outspend-the-competition\/","title":{"rendered":"What is BFCM and How Brands Can Outsmart (Not Outspend) the Competition"},"content":{"rendered":"

Every year, there\u2019s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.<\/p>\n

That moment is BFCM<\/strong>, short for Black Friday Cyber Monday<\/strong>, and it\u2019s not just a weekend. It\u2019s retail\u2019s Super Bowl<\/strong>, Christmas<\/strong>, and New Year\u2019s Eve<\/strong> rolled into one.<\/p>\n

But what exactly makes BFCM the most powerful shopping period of the year, and how can brands ensure they make the most of it? Let\u2019s break it down.<\/p>\n

\"\"<\/h3>\n

What Is BFCM And Why It Matters<\/strong><\/h3>\n

BFCM is a five-day retail shopping bonanza, from Thanksgiving to Cyber Monday<\/strong> that represents the highest-intent shopping window<\/strong> of the entire year.<\/p>\n

And 2025 is set to be one of the biggest yet. According to Adobe\u2019s 2025 Holiday Shopping Forecast and Coveo\u2019s 2025 Holiday Shopper Report, 88% of global shoppers plan to buy during BFCM<\/strong>, with $43.7bn forecasted in online sales.<\/strong> That\u2019s 17% of all holiday revenue<\/strong> in just five days!<\/p>\n

(Sources: Adobe 2025 Holiday Shopping Forecast, Coveo 2025 Holiday Shopper Report)<\/em><\/p>\n

\"\"<\/h3>\n

The Cost of Attention is Rising<\/strong><\/h3>\n

With 88% of global shoppers<\/strong> planning to buy during BFCM (source: TripleWhale, Coveo), brands are increasingly on the hunt to capture consumer attention amid rising noise and escalating ad costs. Last year alone, brands spent 70% more on tier-1 ad channels<\/strong> such as search and social during BFCM.<\/p>\n

It\u2019s a simple equation: more competition = higher CPCs<\/strong>.<\/p>\n

As a result, even well-planned campaigns can struggle to break through – especially when everyone is targeting the same audiences in the same places. And simply outspending competitors isn\u2019t a sustainable strategy.<\/p>\n

So how can brands make the most of this season without simply outspending their competitors<\/strong>? The answer lies in reaching audiences in places others aren\u2019t looking – incremental channels that complement your existing campaigns.<\/p>\n

(Source: TripleWhale 2024 BFCM Retrospective Report)<\/em><\/p>\n

The Rise of Browser Advertising<\/strong><\/h3>\n

The browser start page<\/strong> might be one of the most valuable (and incremental) spots online that goes overlooked by a large chunk of marketers. Every online journey begins here, making it a prime opportunity to connect with high-intent shoppers before they even search or scroll social feeds. These users open their browser with the intention to take action.<\/p>\n

By engaging users here, brands can drive discovery earlier in the customer journey and connect with audiences in a brand-safe environment<\/strong>, long before competitors appear in the search results.<\/p>\n

This is where VEVE<\/strong> helps brands win BFCM.<\/p>\n

How VEVE Helps Brands Outperform During BFCM<\/strong><\/h3>\n

At VEVE, we specialize in helping brands reach high-intent audiences through browser-based ad solutions<\/strong>, giving marketers access to a truly incremental channel that complements their existing digital mix.<\/p>\n

(graphic)<\/p>\n

Our Impact<\/strong> and Tiles<\/strong> formats are purpose-built for the browser environment:<\/p>\n

    \n
  • Impact<\/strong> ads are high-impact banners, doodle creatives and dynamic formats to drive awareness<\/li>\n
  • Tiles<\/strong> are quick-access icons that provide users with one-click access to the brand website<\/li>\n<\/ul>\n

    Together, they help brands achieve incremental reach, measurable performance, and sustainable growth<\/strong>, especially during high-stakes moments like BFCM.<\/p>\n

    Case in Point: PcComponentes Saw a 400% BFCM Sales Lift<\/strong><\/h3>\n

    When top European tech retailer PcComponentes<\/strong> wanted to break through the BFCM noise, they turned to VEVE\u2019s browser advertising solutions.<\/p>\n

    The results were a 400% surge in BFCM sales<\/strong>, by successfully leveraging premium placements on the start pages of mobile and desktop browsers at the precise moment shoppers were ready to act.<\/p>\n

    Their campaign showed that attention at intent<\/strong> beats spend at scale<\/strong>.<\/p>\n

    (Read the full story in our PcComponentes Case Study)<\/em><\/strong><\/p>\n

    \"\"<\/p>\n

    Your Next Step for BFCM 2025<\/strong><\/h2>\n

    BFCM is a chance to connect with shoppers who are motivated, attentive, and eager to buy.<\/p>\n

    This year, focus on being visible where intent begins.
    \nReach people before the scroll. Meet them on the browser start page and turn that intent into real results.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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