With smartphone usage crossing over 3.6<\/a> billion consumers globally in 2021, it is a huge opportunity for brands to promote their apps and get captive audience. <\/p>\n\n\n\n Consumers are constantly using their phones today be it at home, at work, in bed, while eating etc. So, what is everybody doing on their phones? A recent research by eMarketer suggests that an average adult spends more than 4 hours on mobile internet, with over 88% of their time is spent on apps. [1] <\/p>\n\n\n\n This is exciting news for anyone who owns an app or is planning to develop one. But in order to be successful as an app owner, it is imperative that the users download your app and engage with your app regularly. In order to achieve these two seemingly simple steps and compete in a multi-billion dollar app industry, it is important for brands to reach the right audience on the right platforms. <\/p>\n\n\n\n Apps can\u2019t succeed without downloads, it might sound simple but it often gets overlooked<\/em>. <\/p>\n\n\n\n App <\/strong>download <\/strong>challenges <\/strong>brands are facing<\/strong> today<\/strong> <\/p>\n\n\n\n At present, Google and Facebook are the two largest channels advertisers use to promote their apps. However, as the competition continues to grow there is a lack of visibility for the brands and higher cost of promotion. Also, brands are struggling with the high investment cost, time and resources to explore alternate media vehicles to reach maximum users. <\/p>\n\n\n\n How VEVE can help <\/strong> <\/p>\n\n\n\n VEVE<\/a> helps marketers reach 500+ MN active users directly through their mobile handsets (OEMs) and browsers. With our network partnerships, expertise and right strategy, brands can drive upto 50,000 daily app downloads. <\/p>\n\n\n\n VEVE\u2019s unique ad formats<\/a> and media placements helps brands acquire high quality users from previously untapped sources. With targeting features such as device price range, location, app category etc. brands can target more relevant users to gain higher retention. <\/p>\n\n\n\n
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