{"id":309,"date":"2021-05-21T10:32:39","date_gmt":"2021-05-21T10:32:39","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=309"},"modified":"2021-05-25T08:20:59","modified_gmt":"2021-05-25T08:20:59","slug":"4-highest-roi-generating-ad-formats-for-advertisers","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/4-highest-roi-generating-ad-formats-for-advertisers\/","title":{"rendered":"4 Highest ROI-generating ad formats for advertisers"},"content":{"rendered":"\n<p>As more people get bombarded with ads&nbsp;online, their&nbsp;fatigue&nbsp;towards the ads grows.&nbsp;This does not mean that marketers will need to stop digital advertising.&nbsp;However, marketers will have to find innovative and non-intrusive ways of advertising in order to get their customer\u2019s attention.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As the digital landscape&nbsp;has&nbsp;evolved advertisers can control where their ads&nbsp;are&nbsp;shown&nbsp;targeting&nbsp;the right customer, at the right time, and in the right context. Ad formats have adapted as well and have surpassed some of the challenges&nbsp;of&nbsp;ad fatigue, blindness or ad blockers.&nbsp;With the increased spending on mobile ads, the following ad units appear to generate much more return on investment.&nbsp;<\/p>\n\n\n\n<p><strong>Ad formats&nbsp;for mobile&nbsp;that generate the highest revenue<\/strong><\/p>\n\n\n\n<p><strong> 1. Tiles <\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"300\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Tiles-browsers-150x300.png\" alt=\"\" class=\"wp-image-312\" srcset=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Tiles-browsers-150x300.png 150w, https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Tiles-browsers.png 377w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\">Tiles is a brand discovery&nbsp;product&nbsp;that&nbsp;helps&nbsp;navigate&nbsp;users&nbsp;to&nbsp;the brand&nbsp;websites.&nbsp;It&nbsp;is a native ad format that can be&nbsp;placed at&nbsp;multiple&nbsp;touch points throughout user\u2019s mobile journey&nbsp;including&nbsp;launchers, minus&nbsp;1 screens, mobile apps, app stores, search engine,&nbsp;extensions.&nbsp;Tiles can be used by brands to drive sales, clicks, engagements, leads and subscriptions.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<p><em>Impact<\/em>&nbsp;<\/p>\n\n\n\n<p>Tiles helps brands get 3X better interactions than standard display banners.&nbsp;Not only that, it helps brands grab user\u2019s attention even before they start their browsing journey.&nbsp;<\/p>\n\n\n\n<p><strong> 2. Push ads&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"153\" height=\"300\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Notif_Mobile-Apps-153x300.png\" alt=\"\" class=\"wp-image-319\" srcset=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Notif_Mobile-Apps-153x300.png 153w, https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Notif_Mobile-Apps.png 387w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/><\/figure><\/div>\n\n\n\n<p>Mobile push notifications&nbsp;is a high performing ad format that&nbsp;brands&nbsp;can use&nbsp;to push their daily deals, offers, discounts, new launches etc.&nbsp;These ads provide a great way to acquire new customers or re-engage with your existing ones.&nbsp;Push notifications&nbsp;can be run&nbsp;via&nbsp;mobile&nbsp;OEMs, browsers, mobile apps,&nbsp;telcos&nbsp;and content websites.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>Impact<\/em>&nbsp;<\/p>\n\n\n\n<p>Push ads let businesses push promotions to the right customer at the right time, are very noticeable and can have&nbsp;high&nbsp;CTRs&nbsp;upto&nbsp;1-3% for a well customized ad unit.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>3. App install&nbsp;ads&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"300\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/App_install-image-144x300.png\" alt=\"\" class=\"wp-image-326\" srcset=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/App_install-image-144x300.png 144w, https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/App_install-image.png 149w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure><\/div>\n\n\n\n<p>Customizable ad formats that help to deliver high quality bulk app downloads in a short period of time. These ads can be placed on OEM-owned&nbsp;Appstores&nbsp;and third-party apps. The ads provide great experience and help to acquire untapped customers by allowing&nbsp;users&nbsp;to download the app directly though the ads.&nbsp;&nbsp;With targeting features such as device price range, location, app category etc.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>Impact<\/em>&nbsp;<\/p>\n\n\n\n<p>As app usage continues to grow, app install ads&nbsp;are a great way for brands&nbsp;to acquire new users with up to 50k+ daily downloads and&nbsp;increased&nbsp;retention, registration, subscription and engagement&nbsp;rates by up to 50%.&nbsp;<\/p>\n\n\n\n<p> <strong>4. Universal ads&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"142\" height=\"300\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Universal_Lock-screen-142x300.png\" alt=\"\" class=\"wp-image-322\" srcset=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Universal_Lock-screen-142x300.png 142w, https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2021\/05\/Universal_Lock-screen.png 360w\" sizes=\"auto, (max-width: 142px) 100vw, 142px\" \/><\/figure><\/div>\n\n\n\n<p>Unique tailor-made&nbsp;banner&nbsp;ads&nbsp;that helps brands&nbsp;drive high user engagement. These&nbsp;ads&nbsp;can be placed across multiple touchpoints like&nbsp;app stores, browsers, minus one screens, lock screens&nbsp;or&nbsp;any other apps.&nbsp;<\/p>\n\n\n\n<p><em>Impact<\/em>&nbsp;<\/p>\n\n\n\n<p>Universal&nbsp;ads are designed to stand out and generate a higher engagement rate than other ad formats. Applying universal ad formats advertisers can expect up to 2X higher CTR and increased customer life time value.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The effectiveness of the ad campaigns depends on the tools brands use.&nbsp;These formats not only help overcome the ad fatigue of the users but also get better ROI for brands including higher sales, leads, app downloads, website visits, subscriptions, user engagements, etc. Advertisers&nbsp;must analyze&nbsp;the&nbsp;impact&nbsp;of different ad types, identify the ones which work best for their brand and target audience,&nbsp;and make it a part of their marketing strategy going forward.&nbsp;<\/p>\n\n\n\n<p>     <\/p>\n\n\n\n<p>Achieve the best results&nbsp;for your ad campaigns. 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