COVID-19 has changed the world in many ways. People experienced the rising cost of hospitalization and medical care, making them realise the importance of health insurance policies in a time of medical emergencies.  <\/p>\n\n\n\n

Insurance companies wanted to promote their health insurance policies to these newly interested customers. However, the task was challenging for marketers in these companies. Search and social media channels were simply not enough, it was imperative to look for new, innovative ways to reach these customers in the highly competitive BFSI industry.  <\/p>\n\n\n\n

New-age marketers found unique on-device ad placements that caught the attention of users even before they started their online journey. This approach helped the marketers to gain incremental ROI on their ad spends while running ads away from the cluttered online space.  <\/p>\n\n\n\n

Put simply, with on-device placements, marketers can run ads directly via leading mobile OEMs such as Samsung, VIVO, Oppo, Xiaomi, and more. One such unique placement is on mobile OEM default browsers using the innovative ad format, Tiles<\/a>. This format helps marketers promote their products and services in a non-intrusive manner enhancing user experience. <\/p>\n\n\n\n

The customer buying journey is simple. Let\u2019s consider this scenario\u2013 a customer is looking for an insurance cover and he opens the browser on their mobile to learn more. When the customer does this, he can see a Tile by HDFC Life Insurance even before initiating a search, and since it aligns with his need at the time, he will click on the ad, and go directly to the brand\u2019s landing page. By doing this, the brand is capturing a highly interested customer, and the entire buying journey is shortened and is more goal-oriented.  <\/p>\n\n\n\n

With over 500 million smartphone users in India, simple on-device ad formats like Tiles go a long way in helping brands acquire incremental leads and sales. VEVE is one of the leading companies that offer brands innovative mobile OEM performance solutions for their ad campaigns at a global scale.  <\/p>\n\n\n\n

Let\u2019s explore the example of HDFC Life Insurance. <\/p>\n\n\n\n

How HDFC Life Insurance\u202fcreated waves in the industry with mobile OEM advertising<\/strong>\u202f <\/p>\n\n\n\n

HDFC Life Insurance is the perfect\u202fexample of \u202fhow\u202fmobile OEM advertising\u202fcan be used\u202fto drive quality leads and\u202fincremental\u202fROI\u202f(policy purchases).\u202fThe brand faced limitations on campaign ROI from search and social media inventories\u202fand in a bid to correct this, turned to\u202fmobile\u202fOEM advertising as a cost-effective solution to optimize its cost-per-lead.\u202f <\/p>\n\n\n\n

VEVE\u2019s on-device mobile advertising solution<\/strong>\u202f <\/p>\n\n\n\n

VEVE\u2019s innovative mobile OEM advertising solution\u202fhelped\u202fto\u202fbridge\u202fthe gap between customer\u202fand brand presence effectively.\u202fLeveraging its robust partnerships with leading mobile OEMs, VEVE enabled HDFC Life Insurance to reach\u202f25 million customers who were interested in insurance products. The campaign targeted\u202fOppo and Vivo smartphone users with\u202fhandsets\u202fworth INR\u202f10,000.\u202f <\/p>\n\n\n\n

VEVE\u202fused\u202fits ad format \u2013\u202fTiles<\/a><\/strong> that were natively\u202fplaced\u202fon mobile OEM\u2019s\u202fdefault browsers.\u202fWith this, VEVE\u202fenabled\u202fHDFC Life Insurance\u202fto be the first insurance brand in India to\u202fuse this innovative ad format on mobile.\u202f\u202f <\/p>\n\n\n\n

The campaign\u202fimpact\u202f<\/strong> <\/p>\n\n\n\n

The campaign performed phenomenally and\u202freached over 25 million customers in the targeted metro cities. It\u202fwas optimized to achieve\u202fan outstanding\u202fROI (policy purchases) of more than 300%.\u202fFurther, the campaign\u202fachieved\u202f150% of the target set initially, with a\u202fclick-to-lead ratio\u202fof\u202fmore than 1%.\u202fAlso, over 50% reduction in cost-per-lead was observed, as compared to\u202fother channels.\u202f <\/p>\n\n\n\n

The takeaway\u202f<\/strong>\u202f <\/p>\n\n\n\n

From this, it is evident that mobile OEM advertising proved to be\u202fa\u202fhighly effective\u202fsolution for HDFC Life Insurance\u2019s marketing\u202fobjectives.\u202fThe approach enabled the brand to cut through the digital ad clutter and\u202fstay ahead of the curve\u202fin a highly competitive marketplace\u202fand\u202fgenerate\u202fincremental conversions. <\/p>\n\n\n\n

Explore how VEVE can help your brand\u202facquire quality leads and high performance marketing ROI.\u202fTalk to us today!\u202f\u202f <\/p>\n\n\n