{"id":403,"date":"2021-08-04T12:20:28","date_gmt":"2021-08-04T12:20:28","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=403"},"modified":"2021-08-04T14:49:33","modified_gmt":"2021-08-04T14:49:33","slug":"exploring-the-untapped-potential-of-on-device-advertising-via-mobile-oem-browsers","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/exploring-the-untapped-potential-of-on-device-advertising-via-mobile-oem-browsers\/","title":{"rendered":"Exploring the untapped potential of on-device advertising via mobile OEM browsers"},"content":{"rendered":"\n

In 2021, there are 3.81<\/sup> billion smartphone users across the globe and 2982 <\/sup>million mobile users in the USA alone. But why are we reflecting on these numbers? <\/p>\n\n\n\n

Smartphones have become the go-to gadgets for getting information about brands, products, and services.\u00a060%3<\/sup>\u00a0of all online searches happen on mobile; more specifically, on the browser of the mobile phone.\u00a01 in 2 smartphone users\u00a0spends up to\u00a0604<\/sup>\u00a0minutes\u00a0searching for information on their mobile’s\u00a0default\u00a0browser.\u00a0Interestingly, searches related to food and\u00a0beverage (72%)5<\/sup>, lifestyle\u00a0(62%)6<\/sup>, retail\u00a0(56%)7<\/sup>, travel\u00a0(52%)8<\/sup>, occupy\u00a0some of\u00a0the top positions.\u00a0The fact that mobile users are spending so much time on browsers, renders it a crucial touchpoint\u00a0in the customer buying journey.\u00a0\u00a0<\/p>\n\n\n\n

The diversity of mobile OEM browsers<\/strong> <\/p>\n\n\n\n

Mobile users have access to a wide variety of mobile handsets today.\u00a0Besides Apple, other mobile OEMs such as Samsung (37.10%)9<\/sup>,\u00a0Xiaomi (11.20%)10<\/sup>,\u00a0Huawei (11%)11<\/sup>,\u00a0Oppo (8.7%)12<\/sup>, Vivo (7.3%)13<\/sup>, and more have established solid shares in the US market.<\/p>\n\n\n\n

The Android mobile market share\u00a0in the US\u00a0is approximately over 42%14<\/sup> and its <\/sup>default browsers such as Samsung\u00a0(78%)15<\/sup>,\u00a0<\/sup>UC Browser (16%)16<\/sup>,\u00a0Opera Mini (5.48%)17<\/sup> and more, are increasingly gaining popularity.\u00a0This enhances the scope and\u00a0opportunity for advertisers to reach a highly engaged audience on Android OEM\u00a0browsers directly\u00a0like never before.\u00a0\u00a0<\/p>\n\n\n\n

Browser advertising on mobile OEMs is the present and the future<\/strong> <\/p>\n\n\n\n

The\u00a0key advantage of advertising on\u00a0mobile OEM\u00a0browsers is that it\u00a0can be used to get incremental reach and conversions.\u00a0Within the\u00a0walled gardens of search and social media\u00a0channels,\u00a0there is a tonne of visual clutter from ads, causing ad fatigue and pushing potential consumers\u00a0even\u00a0further away from making a purchase.\u00a0<\/p>\n\n\n\n

Advertising on mobile OEM browser homepage remedies this as it is native and non-intrusive placement. And help reach the highly interested customer even before they begin their online journey.<\/p>\n\n\n\n

Doing it the right way<\/strong> <\/p>\n\n\n\n

Platforms such as VEVE have been making waves in the performance marketing industry with its\u00a0on-device mobile\u00a0advertising solutions. The platform enables brands across verticals such as\u00a0retail, e-commerce,\u00a0travel, entertainment,\u00a0BFSI, and more,\u00a0to reach\u00a0captive users directly\u00a0through mobile OEMs, browsers, and telcos.\u00a0\u00a0<\/p>\n\n\n\n

Using VEVE’s innovative ad formats, brands can reach a highly engaged user base at multiple touchpoints throughout their buying journey.\u00a0One such ad format\u00a0that is used to advertise on browsers\u00a0is \u202fTiles.<\/a>\u202f\u00a0<\/p>\n\n\n\n

VEVE is helping advertisers to reach over 50 MN daily active users (DAUs) with its Tiles ad format before they\u202feven begin\u202ftheir online journey.\u202fThe ad can be\u202fused\u00a0at\u00a0unique\u202fon-device placements including OEM default browsers, app stores, mobile apps, start pages,\u202fand search engines. The approach has empowered marketers across industries, to effectively drive key\u202fperformance\u202fmarketing<\/a>\u202fKPIs\u202fsuch as\u202fleads, sales, subscriptions, app installs, clicks, and other\u202fmetrics. More importantly, the performance of such campaigns is making waves across industries, with marketers reporting\u00a0high conversion rates as compared to other channels\u00a0and\u00a0ROI\u00a0of\u00a0up to 2X. This is what makes advertising on browsers using innovative on-device\u00a0ad formats, an asset to any brand\u2019s performance\u202fmarketing\u202fmix.\u202f\u202f\u00a0<\/p>\n\n\n\n

Interested to know more about our solutions? Get in touch with us at\u00a0sales@beta.veve.com<\/a>\u00a0or fill the form below:<\/p>\n\n\n