{"id":436,"date":"2021-08-26T13:26:40","date_gmt":"2021-08-26T13:26:40","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=436"},"modified":"2021-10-22T07:01:37","modified_gmt":"2021-10-22T07:01:37","slug":"veves-oem-advertising-solutions-are-helping-e-commerce-brands-ace-their-performance-marketing-game","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/veves-oem-advertising-solutions-are-helping-e-commerce-brands-ace-their-performance-marketing-game\/","title":{"rendered":"VEVE&#8217;s mobile OEM advertising solutions are helping e-commerce brands ace their performance marketing game"},"content":{"rendered":"\n<p>The&nbsp;e-commerce retail industry has&nbsp;been growing&nbsp;at a rapid pace.&nbsp;Sales&nbsp;will&nbsp;touch&nbsp;$4.8 billion in 2021<sup>1<\/sup>.&nbsp;It&nbsp;is&nbsp;expected to grow further to&nbsp;over&nbsp;$5.4 billion in 2022<sup>2<\/sup>.&nbsp;This growth is&nbsp;attributed to customers navigating the challenges of the lockdown and turning to&nbsp;e-commerce retail platforms&nbsp;to fulfill their shopping needs.&nbsp;&nbsp;<\/p>\n\n\n\n<p>North American customers spent an estimated&nbsp;$9 billion on retail websites for Black Friday shopping in 2020, a 22% increase from the year before<sup>3<\/sup>.&nbsp;Besides Black Friday,&nbsp;customers&nbsp;also&nbsp;tend to spend on events and holidays such as back-to-college, winter holidays, Mother\u2019s Day, Father\u2019s Day, Halloween,&nbsp;4th of July, and others<sup>4<\/sup>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This&nbsp;increased demand propelled&nbsp;numerous&nbsp;e-commerce brands&nbsp;to&nbsp;increase their distribution channels and explore alternate media inventories to drive incremental sales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>VEVE has\u00a0enabled thousands of\u00a0brands\u00a0to reach this newly interested audience\u00a0through\u00a0unique on-device placements\u00a0directly through\u00a0mobile\u00a0handsets (OEMs), browsers, and telcos.\u00a0Using\u00a0VEVE&#8217;s\u00a0innovative ad formats\u00a0such as\u00a0Tiles, Notifications, and Universal\u00a0at multiple touchpoints on mobile,\u00a0brands\u00a0can reach over\u00a075+\u00a0million\u00a0Daily\u00a0Active\u00a0Users\u00a0(DAUs)\u00a0in North America\u00a0and generate\u00a0incremental ROAS\u00a0of up to 50X.\u00a0\u00a0<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.veve.com\/en\/tiles.php\" target=\"_blank\">Tiles<\/a>\u00a0is a simple but highly engaging shortcut to popular brands.\u00a0This native ad format helps navigate consumers to their favorite\u00a0websites even before\u00a0they begin their online shopping journey.\u00a0The ads can be placed on browser homepages, app stores, mobile apps, minus 1\u00a0screens,\u00a0and more.\u00a0<\/p>\n\n\n\n<p>Brands can also leverage VEVE\u2019s <a rel=\"noreferrer noopener\" href=\"https:\/\/www.veve.com\/en\/notifications.php\" target=\"_blank\">Notifications<\/a> ad format to push promotional messages, offers,\u00a0deals, launches,\u00a0and more. Notifications can be pushed through\u00a0mobile OEMs,\u00a0telcos, content sites, etc.\u00a0to the right audience at the right time. \u00a0\u00a0<\/p>\n\n\n\n<p>Lastly, <a href=\"https:\/\/www.veve.com\/en\/universal.php\" target=\"_blank\" rel=\"noreferrer noopener\">Universal<\/a> ads are an innovative,&nbsp;tailor-made ad format that can be used as in-app banners or banners inside the OEM app stores&nbsp;to&nbsp;drive high user engagement.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Brands can leverage VEVE\u2019s robust partnerships with leading mobile OEMs (Samsung, Huawei,\u00a0etc.), browsers (Opera, UC Web, Vivaldi, etc.), telcos (T-mobile, Tracfone, US Cellular, etc.),\u00a0Apps &amp; launchers (like Cake, Klarna,\u00a0Quadpay,\u00a0etc.)\u00a0and many more\u00a0to advertise using these ad formats.\u00a0The ads can be targeted\u00a0based on\u00a0the user\u2019s\u00a0geolocation (city\/state\/country), interests, device type, carrier, operating system, browser, time, and day and more to drive an average conversion rate of up\u00a0to 1%-3%.\u00a0<\/p>\n\n\n\n<p>VEVE has\u00a0been a trusted ad partner for many e-commerce brands globally.\u00a0\u00a0Using VEVE\u2019s solutions brands have managed to\u00a0drive\u00a0user\u00a0acquisitions\u00a0and sales at scale\u00a0across categories\u00a0and seasons.\u00a0\u00a0With VEVE\u00a0providing access\u00a0to a large share\u00a0of the Android market\u00a0in North America,\u202fbrands have reported ROAS\u00a0of\u00a0up to\u00a050X\u00a0and an increase in sales upward of\u00a0over\u00a05X\u00a0during peak holiday shopping seasons.\u00a0\u00a0<\/p>\n\n\n\n<p><em>Did you find this helpful?<\/em><\/p>\n\n\n\n<p>Fill the form below to get more information on VEVE\u2019s solutions in your inbox. Our sales rep will also reach out to you shortly.<\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block\" id=\"wpforms-343\"><form id=\"wpforms-form-343\" class=\"wpforms-validate wpforms-form\" data-formid=\"343\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/blog\/wp-json\/wp\/v2\/posts\/436\" data-token=\"14cd29bdedd8c550450e815b37c87615\" data-token-time=\"1778850944\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-343-field_8-container\" class=\"wpforms-field wpforms-field-name hidden_field\" data-field-id=\"8\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-343-field_8\">lead_source_id <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-343-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" value=\"Web Form\" required><\/div><div id=\"wpforms-343-field_5-container\" class=\"wpforms-field wpforms-field-name hidden_field\" data-field-id=\"5\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-343-field_5\">cf_team<\/label><input type=\"text\" id=\"wpforms-343-field_5\" class=\"wpforms-field-medium\" name=\"wpforms[fields][5]\" value=\"Demand\" ><\/div><div id=\"wpforms-343-field_6-container\" class=\"wpforms-field wpforms-field-name hidden_field\" data-field-id=\"6\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-343-field_6\">cf_business_unit_new<\/label><input type=\"text\" id=\"wpforms-343-field_6\" class=\"wpforms-field-medium\" name=\"wpforms[fields][6]\" value=\"VEVE\" ><\/div><div id=\"wpforms-343-field_10-container\" class=\"wpforms-field wpforms-field-name hidden_field\" data-field-id=\"10\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-343-field_10\">medium <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-343-field_10\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][10]\" value=\"VEVE-Blog\" required><\/div><div id=\"wpforms-343-field_11-container\" class=\"wpforms-field wpforms-field-name hidden_field\" data-field-id=\"11\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-343-field_11\">territory_id <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-343-field_11\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][11]\" value=\"2410\" required><\/div><div id=\"wpforms-343-field_12-container\" class=\"wpforms-field wpforms-field-name hidden_field\" data-field-id=\"12\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-343-field_12\">sales_accounts <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-343-field_12\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][12]\" value=\"NA\" required><\/div><div id=\"wpforms-343-field_2-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-343-field_2\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-343-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" required><\/div><div id=\"wpforms-343-field_3-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-343-field_3\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-343-field_3\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][3]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-343-field_9-container\" class=\"wpforms-field wpforms-field-checkbox wpforms-list-inline\" data-field-id=\"9\"><ul id=\"wpforms-343-field_9\" class=\"wpforms-field-required\"><li class=\"choice-3 depth-1\"><input type=\"checkbox\" id=\"wpforms-343-field_9_3\" name=\"wpforms[fields][9][]\" value=\"\u201cI agree that I may be contacted for a follow-up and offering of products                   via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as our                   privacy practices and commitment to protecting your privacy, please review our &lt;a href=&quot;\/privacy-policy.php&quot; target=&quot;_blank&quot;&gt;Privacy Policy&lt;\/a&gt;\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-343-field_9_3\">\u201cI agree that I may be contacted for a follow-up and offering of products                   via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as our                   privacy practices and commitment to protecting your privacy, please review our <a href=\"\/privacy-policy.php\" target=\"_blank\">Privacy Policy<\/a> <span class=\"wpforms-required-label\">*<\/span><\/label><\/li><\/ul><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"343\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts\/436\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-343\" class=\"wpforms-submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\n\n<p><strong>References:<\/strong><\/p>\n\n\n\n<p><sup>1,2&nbsp;<\/sup><a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\">https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/<\/a>&nbsp;<\/p>\n\n\n\n<p><sup>3&nbsp;<\/sup>https:\/\/www.marketwatch.com\/story\/black-friday-traffic-at-u-s-stores-down-52-even-as-online-retail-sales-hit-record-high-01606666788&nbsp;<\/p>\n\n\n\n<p><sup>4&nbsp;<\/sup>https:\/\/nrf.com\/topics\/retail-holiday-and-seasonal-trends&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The&nbsp;e-commerce retail industry has&nbsp;been growing&nbsp;at a rapid pace.&nbsp;Sales&nbsp;will&nbsp;touch&nbsp;$4.8 billion in 20211.&nbsp;It&nbsp;is&nbsp;expected to grow further to&nbsp;over&nbsp;$5.4 billion in 20222.&nbsp;This growth is&nbsp;attributed to customers navigating the challenges&hellip;<\/p>\n","protected":false},"author":6,"featured_media":439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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