{"id":520,"date":"2023-03-06T09:15:49","date_gmt":"2023-03-06T09:15:49","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=520"},"modified":"2023-04-14T11:49:56","modified_gmt":"2023-04-14T11:49:56","slug":"veve-is-helping-marketers-unlock-technology-to-power-performance-marketing","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/veve-is-helping-marketers-unlock-technology-to-power-performance-marketing\/","title":{"rendered":"VEVE is helping marketers unlock technology to power performance marketing"},"content":{"rendered":"\r\n

In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences. It forms the core of successful marketing; yet, currently, a\u202fmajority of the digital audience<\/a>\u202f finds ads an unpleasant hindrance. With the always-connected user becoming more aware of privacy rights and personalisation possibilities, an aversion towards conventional ads is only set to increase. In such a scenario, relying on singular SEM or social media campaigns can be inadequate for brands to engage with audiences throughout the consumer life cycle. This makes it imperative to look at newer and smarter ways to define marketing and media strategies.\u00a0<\/p>\r\n\r\n\r\n\r\n

VEVE: Accelerating the path to branding and performance objectives<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n

It becomes important to leverage platforms and tools that help meet performance marketing objectives while delivering on brand recall; such an approach ensures a high relevance and strengthens the brand’s relationship with audiences. A platform that seamlessly connects brands to leading OEMs and browsers, VEVE offers a series of diverse and innovative ad formats and on-device placements that helps marketers find newer and untapped audiences across digital channels.\u202f\u00a0<\/p>\r\n\r\n\r\n\r\n

VEVE Tiles<\/strong>:\u202fElevating Customer Experience (CX)-focused marketing while engaging high-intent audiences\u202f<\/strong><\/p>\r\n\r\n\r\n\r\n

A growing preference for a digital lifestyle along with the customer needs to interact with brands on-demand, has increased the emphasis on CX \u2013 delivering an enhanced CX is critical to winning the customer\u2019s attention, trust, and loyalty. \u00a0<\/p>\r\n\r\n\r\n\r\n

VEVE Tiles, an innovative native ad format, empowers marketers to drive greater brand visibility, without hampering user experience. \u00a0Tiles enables advertisers to display their brand logos at several key touchpoints \u2013 browsers, app stores, minus one screen, start pages, launchers, and more, providing marketers access to 1 billion+ high-intent users. This allows brands to deliver a consistent, consumer-focused ad experience that builds recall without causing distraction.\u00a0<\/p>\r\n\r\n\r\n\r\n

Here are some of the ways in which advertisers are leveraging VEVE Tiles to deliver an enhanced, CX-focused ad experience:\u00a0<\/p>\r\n\r\n\r\n\r\n