{"id":607,"date":"2023-04-12T10:29:10","date_gmt":"2023-04-12T10:29:10","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=607"},"modified":"2025-11-06T14:30:26","modified_gmt":"2025-11-06T14:30:26","slug":"browser-advertising-an-under-explored-territory","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/","title":{"rendered":"Browser Advertising: an under-explored territory\u202f"},"content":{"rendered":"<p><span data-contrast=\"none\">Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences. In this context, browsers serve as the gateway to online journeys and product discoveries. In fact, organic search offers the best marketing RoI, as per respondents to\u202f<\/span><span data-contrast=\"none\">an industry survey[1]<\/span><span data-contrast=\"none\">. This also makes in-browser advertising an effective strategy for reaching high-intent users; browser-based campaigns have the potential to drive not just traffic or clicks, but also high conversions owing to a target audience that is actively searching for the product\/service.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Top reasons to make <\/span><\/b><b><span data-contrast=\"none\">browser advertising<\/span><\/b><b><span data-contrast=\"none\"> part of a brand\u2019s marketing strategy<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Engaging customers for a longer duration\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">In the new-normal world, as many as\u202f <\/span><span data-contrast=\"none\">71% of customers are spending a lot more time online[2]<\/span><span data-contrast=\"none\">. This makes it important to engage them with relevant campaigns right when or even before they begin their search. This way, marketers have a better opportunity to earn a larger mindshare and get their target audiences to engage with their campaign or brand assets for a longer duration.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Precise targeting basis customer behaviour\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Running a digital campaign is\u202f<\/span><span data-contrast=\"none\">only getting more expensive[3]<\/span><span data-contrast=\"none\">. Example: Facebook\u2019s CPM, has increased by 45% in 2022 as compared to 2021. Instagram\u2019s CPM too increased by 39% in 2022 as compared to the previous year. Google\u2019s CPM has also increased by 12% in 2022. This makes it critical to leverage advertising opportunities that help brands target a highly relevant audience base to ensure optimal RoI for their campaigns. Browser-based advertising allows <\/span><span data-contrast=\"none\">performance marketers<\/span><span data-contrast=\"none\"> to target customers based on a host of parameters including device type (mobile\/desktop), device model, location (country\/state\/city), interest-based and more.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Target a ready-to-interact audience\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Channels that let brands target the audience at the most \u2018ripe\u2019 stage in their digital journey can significantly impact engagement levels and conversion rates. <\/span><span data-contrast=\"none\">Browser advertising<\/span><span data-contrast=\"none\"> helps brands to reach an audience that is ready to interact owing to their search intent and experience.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Benefits of an innovative <\/span><\/b><b><span data-contrast=\"none\">browser advertising platform<\/span><\/b><b><span data-contrast=\"none\">\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Traditionally, digital marketers have focused their <\/span><span data-contrast=\"none\">browser advertising strategy<\/span><span data-contrast=\"none\"> around mainstream browsers such as Chrome and Safari. However, new-age standalone browsers along with OEM-led browsers are offering innovative ad formats that help marketers create better experiences for discerning and evolved customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Well-positioned <\/span><\/b><b><span data-contrast=\"none\">browser ads\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Browser ads<\/span><span data-contrast=\"none\"> that are non-intrusive and enhance the user experience are proven to improve customer interaction<\/span><span data-contrast=\"none\">s by up to 10x.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Brand recall and navigation<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Imagine users seeing a brand billboard or a commercial and then seeing the same brand upfront as soon as they open the browser. This not only boosts brand recall but also helps potential customers to reach the brand website or landing page even before or without making a search. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Ads that audiences appreciate\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Digital fatigue and advertising fatigue are real impediments to positive brand engagement and campaign conversion. Hence, advertising platforms that enable engagement on browser homepages while avoiding the visual clutter of search\/display ads and social media are key to earning brownie points with target customers.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Redefining browser advertising strategy with VEVE<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While choosing the right platform for browser advertising campaigns, it is important to consider a partner who can help manage unique or consistent campaigns across browsers and device types.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A platform focused on innovative advertising formats, VEVE gives advertisers access to top mobile and desktop browsers, beyond the mainstream browsers like Chrome and Safari. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>As per industry estimates, of the total 4.5 billion browser users globally, over 1 billion do not use Chrome\/Safari as their primary browser. Also, 60% of all online searches happen on mobile devices[4]. As the number of premium users on standalone and OEM-led browsers grow, leveraging platforms such as VEVE for high-impact browser advertising can contribute significantly to maximising RoI and driving performance goals \u2013 clicks, website visits, sign-ups, and purchases.<\/p>\n<p><span data-contrast=\"none\">The products offered by the platform \u2013 Tiles and Impact \u2013 work to deliver on a variety of performance marketing and branding goals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Key features of VEVE Tiles<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Using Tiles, a quick access icon (brand logo) on the browser home page, marketers can boost their reach by targeting customers across mobile and desktop browsers. The product is designed to enable access to premium, high <\/span><span data-contrast=\"none\">purchase-intent<\/span><span data-contrast=\"none\"> customers. It allows marketers to drive traffic directly to brand websites and landing pages, even before the customer has entered a search query. With 100% viewability, Tiles accelerate the process of brand discovery, build higher recall, drive conversions, and stand out in a highly cluttered landscape.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Key features of VEVE Impact\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">VEVE Impact works to elevate the experience and appeal of browser advertising with custom banner ads. It is especially designed to help drive incremental traffic and target unique, premium users during peak periods such as new product launch campaigns, public festivals, and sale season, to name a few. It offers the ability to create time-bound offers to engage users basis a sense of urgency. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Learn more about our browser advertising solutions to enhance your campaign performance by filling out the form below:<\/span><\/b><\/p>\n<p><strong>References<\/strong><\/p>\n<p>[1]https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics<\/p>\n<p>[2]https:\/\/www.businessworld.in\/article\/71-Customers-Spend-More-Time-Online-Now-Report\/19-07-2021-397094\/<\/p>\n<p>[3]https:\/\/www.digitalinformationworld.com\/2022\/05\/digital-ads-are-more-expensive-than.html<\/p>\n<p>[4]https:\/\/www.oberlo.com\/statistics\/mobile-internet-traffic#:~:text=As%20of%20November%202022%2C%2060.28,traffic%20came%20through%20mobile%20phones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences. In this context, browsers&hellip;<\/p>\n","protected":false},"author":6,"featured_media":658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is browser advertising strategy integral for marketing efforts<\/title>\n<meta name=\"description\" content=\"Create high-impact browser advertising campaigns with VEVE\u2019s on-device ads on mobile and desktop to boost brand recall and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is browser advertising strategy integral for marketing efforts\" \/>\n<meta property=\"og:description\" content=\"Create high-impact browser advertising campaigns with VEVE\u2019s on-device ads on mobile and desktop to boost brand recall and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/\" \/>\n<meta property=\"og:site_name\" content=\"VEVE | THE PERFORMANCE BLOG\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T10:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T14:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Meenal Agarwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meenal Agarwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/\"},\"author\":{\"name\":\"Meenal Agarwal\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd\"},\"headline\":\"Browser Advertising: an under-explored territory\u202f\",\"datePublished\":\"2023-04-12T10:29:10+00:00\",\"dateModified\":\"2025-11-06T14:30:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/\"},\"wordCount\":862,\"publisher\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg\",\"articleSection\":[\"Advertiser\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/\",\"url\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/\",\"name\":\"Why is browser advertising strategy integral for marketing efforts\",\"isPartOf\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg\",\"datePublished\":\"2023-04-12T10:29:10+00:00\",\"dateModified\":\"2025-11-06T14:30:26+00:00\",\"description\":\"Create high-impact browser advertising campaigns with VEVE\u2019s on-device ads on mobile and desktop to boost brand recall and conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage\",\"url\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg\",\"contentUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Enhance browser advertising ROI with VEVE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beta.veve.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Browser Advertising: an under-explored territory\u202f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#website\",\"url\":\"https:\/\/beta.veve.com\/blog\/\",\"name\":\"VEVE | THE PERFORMANCE BLOG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beta.veve.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#organization\",\"name\":\"VEVE | THE PERFORMANCE BLOG\",\"url\":\"https:\/\/beta.veve.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png\",\"contentUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png\",\"width\":363,\"height\":194,\"caption\":\"VEVE | THE PERFORMANCE BLOG\"},\"image\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd\",\"name\":\"Meenal Agarwal\",\"url\":\"https:\/\/beta.veve.com\/blog\/author\/meenal-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why is browser advertising strategy integral for marketing efforts","description":"Create high-impact browser advertising campaigns with VEVE\u2019s on-device ads on mobile and desktop to boost brand recall and conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/","og_locale":"en_US","og_type":"article","og_title":"Why is browser advertising strategy integral for marketing efforts","og_description":"Create high-impact browser advertising campaigns with VEVE\u2019s on-device ads on mobile and desktop to boost brand recall and conversions.","og_url":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/","og_site_name":"VEVE | THE PERFORMANCE BLOG","article_published_time":"2023-04-12T10:29:10+00:00","article_modified_time":"2025-11-06T14:30:26+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg","type":"image\/jpeg"}],"author":"Meenal Agarwal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Meenal Agarwal","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#article","isPartOf":{"@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/"},"author":{"name":"Meenal Agarwal","@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd"},"headline":"Browser Advertising: an under-explored territory\u202f","datePublished":"2023-04-12T10:29:10+00:00","dateModified":"2025-11-06T14:30:26+00:00","mainEntityOfPage":{"@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/"},"wordCount":862,"publisher":{"@id":"https:\/\/beta.veve.com\/blog\/#organization"},"image":{"@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage"},"thumbnailUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg","articleSection":["Advertiser"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/","url":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/","name":"Why is browser advertising strategy integral for marketing efforts","isPartOf":{"@id":"https:\/\/beta.veve.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage"},"image":{"@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage"},"thumbnailUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg","datePublished":"2023-04-12T10:29:10+00:00","dateModified":"2025-11-06T14:30:26+00:00","description":"Create high-impact browser advertising campaigns with VEVE\u2019s on-device ads on mobile and desktop to boost brand recall and conversions.","breadcrumb":{"@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#primaryimage","url":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg","contentUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2023\/04\/Revised-banner-6-1.jpg","width":1200,"height":627,"caption":"Enhance browser advertising ROI with VEVE"},{"@type":"BreadcrumbList","@id":"https:\/\/beta.veve.com\/blog\/browser-advertising-an-under-explored-territory\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beta.veve.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Browser Advertising: an under-explored territory\u202f"}]},{"@type":"WebSite","@id":"https:\/\/beta.veve.com\/blog\/#website","url":"https:\/\/beta.veve.com\/blog\/","name":"VEVE | THE PERFORMANCE BLOG","description":"","publisher":{"@id":"https:\/\/beta.veve.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beta.veve.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beta.veve.com\/blog\/#organization","name":"VEVE | THE PERFORMANCE BLOG","url":"https:\/\/beta.veve.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png","contentUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png","width":363,"height":194,"caption":"VEVE | THE PERFORMANCE BLOG"},"image":{"@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd","name":"Meenal Agarwal","url":"https:\/\/beta.veve.com\/blog\/author\/meenal-a\/"}]}},"_links":{"self":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":7,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"predecessor-version":[{"id":1610,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions\/1610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/media\/658"}],"wp:attachment":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}