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{"id":772,"date":"2024-06-06T11:30:18","date_gmt":"2024-06-06T11:30:18","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=772"},"modified":"2025-11-06T14:29:35","modified_gmt":"2025-11-06T14:29:35","slug":"reduce-dependency-on-tier-1-search-and-social","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/reduce-dependency-on-tier-1-search-and-social\/","title":{"rendered":"How Brands Can Reduce Dependency on Tier-1 Search and Social Platforms"},"content":{"rendered":"

Whether you\u2019re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is certain: It\u2019s going to cost you more than it used to.<\/strong><\/p>\n

For context, the Cost per Mile (CPM) cost of Facebook ads have gone up by 89%[1]<\/sup> versus the previous year.<\/strong> For Google Ads, this number is up by 109%[1]<\/sup> Y-o-Y<\/strong>. That\u2019s more than double!<\/p>\n

Brands have consistently put all their eggs in one basket, relying on tier-1 search and social platforms like Google and Meta as the go-to channels for reaching their target audiences. However, the once-traditional route of advertising on these giants is now increasingly revealing its limitations<\/strong>, placing brands in a precarious position\u2014with the metaphorical basket at the risk of giving way anytime now.<\/p>\n

This (over)reliance has forced brands to deal with escalating costs<\/strong>, brand safety concerns<\/strong>, and a saturated market that diminishes the effectiveness of their ad campaigns<\/strong>.<\/p>\n

Don\u2019t take our word for it, 85% digital marketers are extremely worried about the rising cost of Facebook ads[2]<\/sup>. And 47% marketers believe they will be \u201cpriced out\u201d of the market if ad prices continue to go up[2]<\/sup>.<\/p>\n

\"\"<\/p>\n

This shift in effectiveness has underlined the urgent need for alternative avenues of online advertising. That is far from simple, with brands habituated to relying on the tired set of conventional platforms and ad formats. Amidst this clutter, VEVE stands out as a powerful solution to reduce dependency on traditional platforms and unlock new opportunities for success.<\/p>\n

At VEVE, we empower brands to fulfil their branding and performance KPIs outside the walled gardens of tier-1 search and social platforms.<\/strong> By leveraging VEVE’s innovative ad solutions, brands can capitalize on a range of benefits that drive superior results and a higher ROI:<\/p>\n

    \n
  1. Achieve 3x higher ROAS compared to Search:<\/strong> VEVE enables brands to connect with high-intent users pre-search, on the start pages of browsers and apps. This helps reach users at a moment when they are primed to take action, capturing them crucially before<\/em> they plunge into the crowded search environment, resulting in significantly better returns across key verticals such as shopping, finance, travel, entertainment, and telecom.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

      \n
    1. Save 10-15% on PPC efforts by targeting users at a device-level:<\/strong> By capturing users higher in the funnel with a strong intention to actively seek information, products, or services, VEVE enhances brand visibility and efficiency on ad spends, effectively reducing acquisition costs across other channels as well. With savings of 10-15% on PPC efforts, our ad solutions complement the rest of your media mix, meaning brands get more value for their advertising budget.<\/li>\n<\/ol>\n

      \"\"<\/p>\n

        \n
      1. Experience a 3x increase in CTRs through Impact banners:<\/strong> VEVE’s Impact banners, strategically placed on browser and app start pages, drive heightened engagement and conversion rates. With 100% viewability and exclusive access to this prime real estate, Impact ads deliver 3x higher CTRs compared to standard banners on content websites, delivering greater effectiveness at similar CPM rates.<\/li>\n<\/ol>\n

        \"\"<\/p>\n

        In conclusion, the current online advertising landscape is marked by escalating costs and diminishing effectiveness on traditional platforms. As brands face challenges in reaching their target audiences and maximizing their ROI, the need for alternative avenues of advertising has become increasingly urgent.<\/strong><\/p>\n

        At VEVE, we empower brands to fulfil their branding and performance KPIs outside the walled gardens of tier-1 search and social platforms.<\/strong> By leveraging VEVE\u2019s innovative ad solutions, brands can capitalize on a range of benefits that drive superior results and a higher ROI.<\/span><\/p>\n

        Expand your horizons beyond traditional search and social with VEVE and unlock new opportunities for your brand to thrive. Fill the form below to get started!<\/em><\/strong><\/p>\n

        References:
        \n<\/em>[1]<\/sup> Business Insider (2022)
        \n<\/em>[2]<\/sup> LiveIntent Survey (https:\/\/www.liveintent.com\/blog\/the-1-new-years-resolution-for-d2c-brands\/<\/a>)<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"

        Whether you\u2019re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is…<\/p>\n","protected":false},"author":6,"featured_media":794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser"],"yoast_head":"\nHow Brands can Reduce Dependency on Tier-1 Search and Social<\/title>\n<meta name=\"description\" content=\"Brands can expand their horizons beyond traditional search and social with VEVE and unlock new opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beta.veve.com\/blog\/reduce-dependency-on-tier-1-search-and-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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