{"id":816,"date":"2025-08-22T02:00:24","date_gmt":"2025-08-22T02:00:24","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=816"},"modified":"2025-11-06T14:32:43","modified_gmt":"2025-11-06T14:32:43","slug":"core-agency-partner-benefits","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/","title":{"rendered":"How VEVE&#8217;s Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge"},"content":{"rendered":"<p>What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to <strong>75%<\/strong> <strong>of global smartphone sales<\/strong>. In Q1 2025 alone, these companies shipped over <strong>147 million units<\/strong> of smartphones worldwide (Source: Canalys). These trends highlight the significant changes in user engagement and transaction habits. Reports indicate on average, individuals spend more than five hours a day using their smartphones, underscoring just how integral these devices have become in our daily lives.[3]<\/p>\n<p>To succeed in a smartphone-first market, businesses must break out of traditional advertising mould, step beyond the walled gardens of search and social media and embrace the influence of the new-age mobile handset manufacturers (OEMs).<\/p>\n<div style=\"width: 770px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-816-1\" width=\"770\" height=\"433\" poster=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/image-2.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/roadshow_veve_v4-1-1-1-1-1.mp4?_=1\" \/><a href=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/roadshow_veve_v4-1-1-1-1-1.mp4\">https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/roadshow_veve_v4-1-1-1-1-1.mp4<\/a><\/video><\/div>\n<p>However, navigating the scattered mobile OEM ecosystem presents its own set of challenges. With these manufacturers dispersed globally, there\u2019s an absence of a unified platform for engaging with diverse market players, making outreach efforts complex and costly for brands.<\/p>\n<h2><strong>Integrate VEVE into your OEM Advertising Strategy\u00a0<\/strong><\/h2>\n<p><strong>As of 2025, VEVE is the core agency partner for Asia\u2019s largest smartphone manufacturers (OEMs)\u2014Xiaomi, OPPO, and vivo. <\/strong><\/p>\n<h3>What does that mean for brands?<\/h3>\n<p>As the official core partner for three of the largest OEMs, we offer exclusive access to premium ad inventory across over <strong>1 billion smart devices<\/strong> outside the Google and Meta ecosystem, opening doors to a vast and untapped audience base and propelling brands to new heights of success. In India itself, VEVE\u2019s core agency partnerships with the top smartphone manufacturers give brands direct access to <strong>420 million users<\/strong>, representing nearly 65% of the country\u2019s smartphone population through high-engagement touchpoints.<\/p>\n<figure id=\"attachment_1398\" aria-describedby=\"caption-attachment-1398\" style=\"width: 1993px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1398\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Smartphone-vendor-market-share-in-India.png\" alt=\"smartphone vendor market share in India as of July 2025\" width=\"1993\" height=\"1168\" \/><figcaption id=\"caption-attachment-1398\" class=\"wp-caption-text\">Source : https:\/\/gs.statcounter.com\/vendor-market-share\/mobile\/india<\/figcaption><\/figure>\n<h2>How VEVE\u2019s Core Agency Partnerships Change OEM Advertising for Brands and App Developers.<\/h2>\n<p><strong>1. Exclusive access:<\/strong> Instead of managing multiple partners separately with individual tracking, you can gain direct access to the ad platforms of Xiaomi, vivo, and OPPO through a single channel. This not only makes campaign management faster and more efficient, but it also ensures complete transparency. Advertisers can track campaign performance across various mobile ad inventories (browser, app store, launcher, etc.) through a single dashboard, making it easy to scale and optimise.<\/p>\n<p><strong>2. Premium, zero-fraud traffic with a high conversion rate:<\/strong> Benefit from high-intent, brand-loyal OEM traffic sourced directly from mobile manufacturers. You are protected from fraudulent traffic, while you can reach a more discerning audience across key markets. Conversion rates are higher because VEVE\u2019s unique ad formats deliver brand messages as a native experience to smartphone users, making it more engaging and trustworthy.<\/p>\n<p>Take the case of the insurance pioneer<strong> ACKO<\/strong>. VEVE enabled the brand to achieve <strong>56,000+ leads<\/strong> at a <strong>18% conversion rate<\/strong> doubling the vehicle insurance sales. <a href=\"https:\/\/www.veve.com\/en\/case-studies\/2025\/veve-role-in-acko-insurances-conversion-success.php\">Read the full success story<\/a>.<\/p>\n<p><strong>3. Targeted and privacy-friendly:<\/strong> Leverage diverse targeting options such as geolocation (country\/state\/city), device-type, device-price, and appographic targeting while prioritizing user privacy. VEVE\u2019s strategic partnerships enable precise audience targeting without compromising data privacy, ensuring your brand is protected from data breaches and reputational harm. We assure that our data pipeline maintains absolute integrity, safeguarding user behaviour, preferences, and purchasing patterns from being disclosed to third-party publishers or advertising networks.<\/p>\n<p><strong>4. Profitable campaigns<\/strong>: VEVE\u2019s core agency partnerships with Xiaomi, vivo and OPPO enables you to break-free from the intense competition and rising costs of traditional advertising channels of search and social media. You gain access to new, high-performing distribution channels and customer segments, helping widen reach and increase sales volume. Our performance-based pricing model ensures brands pay only for tangible results like website visits, customer acquisitions, purchases, installs, and registrations, making campaigns significantly more cost-effective.<\/p>\n<p>For instance, leading e-commerce brand <strong>AJIO<\/strong> partnered with VEVE to run unique on-device placements across smartphones. They were able to reach millions of high-intent customers, to achieve a <strong>2x higher online sessions and sales<\/strong> and a <strong>25x return on ad spend (ROAS)<\/strong>. <a href=\"https:\/\/www.veve.com\/en\/case-studies\/2024\/veve-innovative-mobile-ads-double-ajio-sales-boosting-customer-acquisition-significantly.php\">Read the full story.<\/a><\/p>\n<p><strong>5. Superior learning:<\/strong> The depth of our integration with top smartphone manufacturers offers superior learning which allows for continuous campaign optimisations. Leveraging customer feedback collected by OEMs, our team identifies opportunities for improvement, enabling us to make informed decisions and continuously enhance our services. It also ensures efficient troubleshooting and minimises downtime when issues arise.<\/p>\n<p><strong>6. Expert support team:<\/strong> Access dedicated account managers who provide hands-on assistance in managing OEM ad campaigns efficiently. VEVE\u2019s support team ensures transparency, real-time insights, and a focus on achieving your brand\u2019s KPIs across various media placements and formats.<\/p>\n<p>In conclusion, managing campaigns across various advertising tools in today\u2019s fragmented landscape can be a daunting task. What advertisers need is an AdTech partner that offers exclusive access to top-tier OEMs through a unified channel. We\u2019ve been able to do just that for some of the world\u2019s biggest brands:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1404\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2025-08-22-at-2.19.06\u202fPM.png\" alt=\"Global Brands that Trust with VEVE\" width=\"2072\" height=\"1078\" \/><\/p>\n<p>VEVE has established itself as a reliable partner for leading brands across industries, facilitating immersive on-device advertising experiences across multiple touchpoints throughout a customer\u2019s mobile journey.<\/p>\n<p><em>Reach out to us to learn more about how VEVE\u2019s platform can maximise your brand\u2019s impact through innovative OEM ad campaigns.\u00a0<\/em><\/p>\n<p><span class=\"TextRun SCXW116291868 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW116291868 BCX0\"><strong>References<\/strong>:<br \/>\n<\/span><\/span>[1] https:\/\/gs.statcounter.com\/os-market-share\/mobile\/worldwide<\/p>\n<p>[2] https:\/\/www.canalys.com\/newsroom\/worldwide-smartphone-market-q1-2025<\/p>\n<p>[3] https:\/\/www.indiatoday.in\/technology\/news\/story\/phone-addicts-indians-love-videos-gaming-and-social-media-as-they-spend-average-5-hours-on-phone-daily-2700489-2025-03-28<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global&hellip;<\/p>\n","protected":false},"author":6,"featured_media":1400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How VEVE&#039;s Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge - VEVE | THE PERFORMANCE BLOG<\/title>\n<meta name=\"description\" content=\"Discover how VEVE&#039;s partnership with Asia&#039;s top mobile handsets (OEMs) maximizes brand impact and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How VEVE&#039;s Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge - VEVE | THE PERFORMANCE BLOG\" \/>\n<meta property=\"og:description\" content=\"Discover how VEVE&#039;s partnership with Asia&#039;s top mobile handsets (OEMs) maximizes brand impact and engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\" \/>\n<meta property=\"og:site_name\" content=\"VEVE | THE PERFORMANCE BLOG\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T02:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T14:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Meenal Agarwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meenal Agarwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\"},\"author\":{\"name\":\"Meenal Agarwal\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd\"},\"headline\":\"How VEVE&#8217;s Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge\",\"datePublished\":\"2025-08-22T02:00:24+00:00\",\"dateModified\":\"2025-11-06T14:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\"},\"wordCount\":914,\"publisher\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png\",\"articleSection\":[\"Advertiser\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\",\"url\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\",\"name\":\"How VEVE's Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge - VEVE | THE PERFORMANCE BLOG\",\"isPartOf\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png\",\"datePublished\":\"2025-08-22T02:00:24+00:00\",\"dateModified\":\"2025-11-06T14:32:43+00:00\",\"description\":\"Discover how VEVE's partnership with Asia's top mobile handsets (OEMs) maximizes brand impact and engagement.\",\"breadcrumb\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage\",\"url\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png\",\"contentUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beta.veve.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How VEVE&#8217;s Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#website\",\"url\":\"https:\/\/beta.veve.com\/blog\/\",\"name\":\"VEVE | THE PERFORMANCE BLOG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beta.veve.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#organization\",\"name\":\"VEVE | THE PERFORMANCE BLOG\",\"url\":\"https:\/\/beta.veve.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png\",\"contentUrl\":\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png\",\"width\":363,\"height\":194,\"caption\":\"VEVE | THE PERFORMANCE BLOG\"},\"image\":{\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd\",\"name\":\"Meenal Agarwal\",\"url\":\"https:\/\/beta.veve.com\/blog\/author\/meenal-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How VEVE's Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge - VEVE | THE PERFORMANCE BLOG","description":"Discover how VEVE's partnership with Asia's top mobile handsets (OEMs) maximizes brand impact and engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/","og_locale":"en_US","og_type":"article","og_title":"How VEVE's Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge - VEVE | THE PERFORMANCE BLOG","og_description":"Discover how VEVE's partnership with Asia's top mobile handsets (OEMs) maximizes brand impact and engagement.","og_url":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/","og_site_name":"VEVE | THE PERFORMANCE BLOG","article_published_time":"2025-08-22T02:00:24+00:00","article_modified_time":"2025-11-06T14:32:43+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png","type":"image\/png"}],"author":"Meenal Agarwal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Meenal Agarwal","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#article","isPartOf":{"@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/"},"author":{"name":"Meenal Agarwal","@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd"},"headline":"How VEVE&#8217;s Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge","datePublished":"2025-08-22T02:00:24+00:00","dateModified":"2025-11-06T14:32:43+00:00","mainEntityOfPage":{"@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/"},"wordCount":914,"publisher":{"@id":"https:\/\/beta.veve.com\/blog\/#organization"},"image":{"@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage"},"thumbnailUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png","articleSection":["Advertiser"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/","url":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/","name":"How VEVE's Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge - VEVE | THE PERFORMANCE BLOG","isPartOf":{"@id":"https:\/\/beta.veve.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage"},"image":{"@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage"},"thumbnailUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png","datePublished":"2025-08-22T02:00:24+00:00","dateModified":"2025-11-06T14:32:43+00:00","description":"Discover how VEVE's partnership with Asia's top mobile handsets (OEMs) maximizes brand impact and engagement.","breadcrumb":{"@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#primaryimage","url":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png","contentUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/07\/Core-agency-partners-blog-banner.png","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beta.veve.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How VEVE&#8217;s Core Agency Partnerships with Leading OEMs Gives Your Brand an Edge"}]},{"@type":"WebSite","@id":"https:\/\/beta.veve.com\/blog\/#website","url":"https:\/\/beta.veve.com\/blog\/","name":"VEVE | THE PERFORMANCE BLOG","description":"","publisher":{"@id":"https:\/\/beta.veve.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beta.veve.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beta.veve.com\/blog\/#organization","name":"VEVE | THE PERFORMANCE BLOG","url":"https:\/\/beta.veve.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png","contentUrl":"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/02\/new-veve-white.png","width":363,"height":194,"caption":"VEVE | THE PERFORMANCE BLOG"},"image":{"@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/beta.veve.com\/blog\/#\/schema\/person\/fb68f33618b999c3996755c35102fbfd","name":"Meenal Agarwal","url":"https:\/\/beta.veve.com\/blog\/author\/meenal-a\/"}]}},"_links":{"self":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts\/816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/comments?post=816"}],"version-history":[{"count":21,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts\/816\/revisions"}],"predecessor-version":[{"id":1613,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/posts\/816\/revisions\/1613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/media?parent=816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/categories?post=816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.veve.com\/blog\/wp-json\/wp\/v2\/tags?post=816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}