<\/p>\n

Why Tiles Work? The Anatomy of a Tile<\/strong><\/h3>\n

\n
1. Native and Lightweight Integration:<\/strong><\/li>\n<\/ol>\n

   Tiles seamlessly blend into the user interface<\/strong>, providing a native advertising experience that feels integrated and organic to the user.<\/p>\n

   Furthermore, Tiles do not impact page load times, effectively mitigating the issue of sluggish loading speeds that many publishers face with banner and display ads. For context, a study by Google showed that 53%^{[1]<\/sup> of visits are likely to be abandoned if pages take longer than 3 seconds to load.<\/p>\n}

   \n
   1. Non-Intrusive Design:<\/strong><\/li>\n<\/ol>\n

      Tiles are designed to be subtle and unobtrusive<\/strong>. Their compact size and visually appealing nature make them more appealing to users, reducing the likelihood of ad avoidance or \u2018blindness\u2019 towards them.<\/p>\n

      \n
      1. Optimal Use of Real Estate:<\/strong><\/li>\n<\/ol>\n

         Tiles offer the flexibility to showcase multiple brand logos within a single ad unit<\/strong>, allowing publishers to display a variety of advertisers in a compact space. This versatility maximizes ad revenue potential and provides advertisers with increased visibility.<\/p>\n

         \n
         1. Immunity to Ad Blockers:<\/strong><\/li>\n<\/ol>\n

            One of the significant advantages of Tiles is their immunity to ad blockers<\/strong>. With Tiles, you can ensure that the ads reach the intended audience without being blocked.<\/p>\n

            \n
            1. Compliance with Privacy Standards:<\/strong><\/li>\n<\/ol>\n

               By displaying brand logos without invasive tracking or data collection, Tiles align with privacy standards such as GDPR and CPRA<\/strong>, earning users’ trust and respect.<\/p>\n

               New Opportunities are a Tile<\/em> Away<\/strong><\/h3>\n

               Moreover, the advertising industry is witnessing a tectonic shift with branding budgets slowly giving way to performance-based budgets as brands continue to seek high-performing ad solutions that convert, pushing publishers to change the way they operate. Native, non-intrusive ad experiences are the future, with user choice becoming paramount.<\/strong><\/p>\n

               Premium brands such as Walmart, Nike, Tesco, TUI, Macy’s, Vodafone, QVC, Go.Compare, and many more are already benefitting from Tiles across the globe<\/strong>, including in the United States, United Kingdom, Europe, India, and Southeast Asia. By embracing formats that resonate with users, publishers can overcome some of the limitations of traditional ad formats and unlock new opportunities for sustainable growth.<\/p>\n

               Are you a publisher looking to elevate your monetisation strategy with Tiles? Contact us today to explore how this innovative ad format can revolutionise your advertising efforts and drive revenue growth.<\/em><\/strong><\/p>\n

               [1] <\/sup>Google Ad Manager, The Need for Mobile Speed<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"

               In the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a…<\/p>\n","protected":false},"author":6,"featured_media":909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publisher"],"yoast_head":"\n