As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential.<\/strong> With 82%[1]<\/sup> of consumers deeming it important that ads appear alongside appropriate content, and 75%[1]<\/sup> feeling less favourably toward brands that advertise on misinformation-spreading sites, the stakes have never been higher.<\/p>\n The rise of misinformation and fake news has created a challenging environment for brands. The impact of an ad appearing alongside inappropriate or misleading content can be severe<\/strong>. For context, 51%[1]<\/sup> of consumers are likely to stop using a product or service if they see an ad near inappropriate content. This highlights a growing concern: the context in which your ads appear directly influences consumer perception and brand trust.<\/strong><\/p>\n In this volatile landscape, browser start pages offer a reliable and secure environment for brand advertising. Here’s why they stand out:<\/p>\n Overall, start pages help your brand foster a positive association and build stronger consumer trust<\/strong>. Through our native, non-intrusive ad formats Tiles<\/em><\/strong> and Impact<\/em><\/strong>, you can reach your audience effectively in a safe environment. For a deeper dive into why browser start pages represent an ideal touchpoint for brands (it\u2019s not just brand safety!), check out our blog: Why Start Pages are the Best Touchpoint for Brands.<\/a><\/p>\n At VEVE, that’s precisely how we are helping over\u00a02000+ enterprise brands.<\/strong><\/p>\n Our extensive publisher network allows us to offer significant value to brands while maintaining the highest standards of transparency and safety.\u00a0With years of proven success, we provide access to effective ad placements in secure environments, safeguarding your brand\u2019s reputation and driving meaningful results.<\/strong><\/p>\n Fill the form below for more information on how we can assist you in achieving effective, brand-safe advertising solutions.<\/em><\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential. With 82%[1] of…<\/p>\n","protected":false},"author":6,"featured_media":969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser"],"yoast_head":"\n
<\/p>\nThe Rise of Misinformation and Its Impact on Brand Safety<\/strong><\/h3>\n
<\/p>\nBrowser Start Pages: A Safe Haven for Brands<\/strong><\/h3>\n
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<\/strong><\/p>\nVEVE: Your Partner in Secure and Effective Advertising<\/strong><\/h3>\n
References:
\n<\/em>[1]<\/sup> The State of Brand Safety (2024) – Integral Ad Science<\/em><\/h5>\n