{"id":999,"date":"2024-09-20T12:43:34","date_gmt":"2024-09-20T12:43:34","guid":{"rendered":"https:\/\/beta.veve.com\/blog\/?p=999"},"modified":"2025-11-06T14:28:07","modified_gmt":"2025-11-06T14:28:07","slug":"tips-to-master-oem-advertising","status":"publish","type":"post","link":"https:\/\/beta.veve.com\/blog\/tips-to-master-oem-advertising\/","title":{"rendered":"The Hidden Challenges of OEM Advertising\u2014And How to Master Them"},"content":{"rendered":"<p><span data-contrast=\"auto\">In today&#8217;s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI. One emerging and highly effective strategy is OEM (Original Equipment Manufacturer) advertising. This approach <\/span><span data-contrast=\"auto\">leverages<\/span><span data-contrast=\"auto\"> the pre-installed environment of mobile devices to deliver targeted ads directly to users in a more integrated and less intrusive manner.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this article, we will take you through the intricacies of OEM advertising and provide you with insights to overcome these complexities and unlock its full potential.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2><strong><span class=\"TextRun SCXW237862775 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightBlue SCXW237862775 BCX0\" data-ccp-parastyle=\"heading 1\">What is OEM Advertising and Why Does It Matter?<\/span><\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">OEM advertising takes advantage of the unique position OEMs hold within the mobile ecosystem. These manufacturers produce the devices people use daily, embedding opportunities for brands to reach consumers directly through pre-installed apps, notifications, and other native elements. Given that over 68% of the global population interacts with OEM environments daily*, this advertising method ensures high relevance and user engagement.<\/span><\/p>\n<h3><strong><span class=\"TextRun MacChromeBold SCXW145409299 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRestV2 CommentHighlightRest SCXW145409299 BCX0\" data-ccp-parastyle=\"heading 2\">Key Advantages of OEM Advertising<\/span><\/span><\/strong><\/h3>\n<ul>\n<li><b><span data-contrast=\"auto\">High Visibility and Engagement: <\/span><\/b><span data-contrast=\"auto\">Ads are natively integrated, in non-disruptive ways, making them more likely to be seen and interacted with by users.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Broader Audience Reach:<\/strong> Provides access to a vast number of smartphone users, extending beyond traditional channels like search and social media to tap into a diverse and widespread audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Targeted Advertising: <\/span><\/b><span data-contrast=\"auto\">OEM ads can be tailored based on app behavior, location, demographics, and device type, enhancing their relevance.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">High Conversion Rates: <\/span><\/b><span data-contrast=\"auto\">Marketers have seen click-to-installation rates ranging from 10% to 40%, sometimes reaching as high as 85%.*<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW253565238 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253565238 BCX0\">Despite these benefits, navigating OEM advertising comes with its own set of challenges.<\/span><\/span><\/p>\n<h3 aria-level=\"2\"><strong>Challenges in OEM Advertising\u00a0<\/strong><\/h3>\n<ul>\n<li><b><span data-contrast=\"auto\">Industry Know-how: <\/span><\/b><span data-contrast=\"auto\">With over 250 OEMs globally*, each having unique processes and regulations, understanding and managing these nuances can be overwhelming.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Regulatory Complexity: <\/span><\/b><span data-contrast=\"auto\">Different regions have varying regulations on app usage and ad views, complicating compliance.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Campaign Optimization: <\/span><\/b><span data-contrast=\"auto\">Without the right tools and expertise, re-allocating budgets and refining campaigns can be guesswork, leading to inefficiencies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Account Management: <\/span><\/b><span data-contrast=\"auto\">Handling multiple points of contact and varying levels of support across different OEMs can be <\/span><span data-contrast=\"auto\">extremely <\/span><span data-contrast=\"auto\">cumbersome<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Resource Intensiveness: <\/span><\/b><span data-contrast=\"auto\">The depth of OEM advertising demands significant time and effort.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Lack of Transparency: <\/span><\/b><span data-contrast=\"auto\">Ensuring accurate and transparent tracking of ad performance can be challenging, limiting the ability to measure true ROI.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorBlue SCXW162791294 BCX0\"><span class=\"TextRun SCXW162791294 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightBlue SCXW162791294 BCX0\">The Solution: <\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightBlue SCXW162791294 BCX0\">Leveraging<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightBlue SCXW162791294 BCX0\"> a Demand-Side Buying Platform<\/span><\/span><\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">To effectively manage OEM advertising, a specialized <\/span>Demand-Side Buying Platform<span data-contrast=\"auto\"> is essential. It can centralize and streamline efforts, making it easier to manage multiple campaigns across different OEMs. Here are some key features of an ideal Demand-side Buying Platform for OEMs:<\/span><\/p>\n<div style=\"width: 770px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-999-1\" width=\"770\" height=\"433\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/09\/DSP-blog.mp4?_=1\" \/><a href=\"https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/09\/DSP-blog.mp4\">https:\/\/beta.veve.com\/blog\/wp-content\/uploads\/2024\/09\/DSP-blog.mp4<\/a><\/video><\/div>\n<h6><em>*All brands &amp; publishers shown are for representational purposes only<\/em><\/h6>\n<ul>\n<li><b><span data-contrast=\"auto\">Unified Tracking: <\/span><\/b><span data-contrast=\"auto\">It should consolidate data from various platforms, providing transparent insights into impressions, website traffic, and click rates. This centralized view enables easy monitoring of key performance indicators (KPIs) and facilitates data-driven decision-making.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">ML-Led Data-Driven Media Buying: <\/span><\/b><span data-contrast=\"auto\">Managing complex datasets and optimizing media spends requires a platform that uses machine learning for data-informed decisions. It should offer full transparency and control over campaigns, enabling continuous optimization for maximum ROI.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Premium Placements: <\/span><\/b><span data-contrast=\"auto\">Access to high-quality audiences often requires securing premium ad placements. A competent platform will have partnerships with top OEMs, providing exclusive ad spaces within popular mobile handsets, browsers, app stores, and apps. This ensures that brands reach high-intent audiences effectively and at competitive cost-per-thousand impressions (CPM) rates.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Managed Services: <\/span><\/b><span data-contrast=\"auto\">Due to the resource-intensive nature of OEM advertising, a demand-side buying platform should offer comprehensive managed services. This includes global ad operations, creative services, rapid support, ensuring smooth campaign execution, and timely optimizations based on real-time performance metrics.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Advanced Targeting and Global Reach: <\/span><\/b><span data-contrast=\"auto\">Precise targeting is crucial for the success of any campaign. An ideal platform should offer advanced targeting options based on demographics, locations, and device preferences and behavior, enabling brands to expand their visibility across borders. Leveraging a vast user network, it helps brands tap into new markets and maximize global reach.<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"1\"><b><span data-contrast=\"none\">Conclusion<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">OEM advertising offers a unique opportunity for brands to reach and engage their target audiences through mobile devices, browsers, and popular apps. To succeed in OEM advertising campaigns, a reliable platform supported by extensive industry experience, expertise, and strong partnerships is crucial. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">VEVE stands out in this space with over a decade of experience, having partnered with <strong>2,000+ brands<\/strong> and <strong>100+ publishers<\/strong>. Recently appointed as the core agency partner for <strong>top OEMs in Asia\u2014<\/strong><\/span><strong>vivo, OPPO, and Xiaomi<\/strong><span data-contrast=\"auto\">\u2014VEVE ensures that your campaigns are efficient, compliant, and impactful, ultimately enhancing your Return on Advertising Spends (ROAS).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Read more: <\/span><a href=\"https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/\"><span data-contrast=\"none\">https:\/\/beta.veve.com\/blog\/core-agency-partner-benefits\/<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you&#8217;re looking to elevate your OEM advertising game, partnering with VEVE could make all the difference. <strong>Experience the VEVE advantage and start optimizing your advertising efforts today.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<h5><em>*References: Business of Apps, Counterpoint Research, Data Portal<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI. One emerging and highly effective strategy&hellip;<\/p>\n","protected":false},"author":6,"featured_media":1002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertiser"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ideal Demand-side Buying Platform for OEM Advertising<\/title>\n<meta name=\"description\" content=\"OEM advertising can be extremely complex and taxing if not done the right way. 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